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Identified as the Invisible Industry, we focus on why the majority of its workforce has 25-30 years of experience and what the future holds. Learn from subject matter experts that span the globe.
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My experience lies in the fields of adult technical and professional education and development. My career began as a Carpenter Apprentice working in the construction field under some amazing journeyworkers from a variety of trades. I left the field to pursue a position as Carpenter Apprenticeship and Training Director for the state of West Virginia where I focused efforts toward developing a solid instructional team and administrative process for developing craft workers. I later was recruited as a facilitator of leadership and development programs at the Carpenter's (UBC) International Training Facility in Las Vegas, NV. During my tenure at the International Training Center, I have spoken and presented to thousands of men and women who work to impact positive culture change on Union jobsites throughout the United States and Canada.
Since 1998, Marco has been the Country Manager of Fira Barcelona for the Italian market. He is a consultant and advisor to SMEs and event planners, he also collaborates as trade show marketing coach with public institutions in Italy (University, Associations and Govn’t agencies). Marco was recently elected President of a newly formed Association “F.A.I.R. - Fiere Autonome Italiane Riunite”, which brings together independent organizers of national fairs and events. He speaks and writes fluently in several languages. Mr. Bartozzi is passionate about event marketing, marketing and sales, social networks and team management, he loves to share insights and knowledge and make clients successful in international markets.
John and his team at Epistemix have worked with the World Health Organization, Centers for Disease Control and Prevention, National Institutes of Health, and other federal and state agencies. Specific to the events industry, they’ve worked with Freeman, Informa, Emerald, SISO, IAEE, and other leaders of the Exhibitions and Conferences Alliance to understand the risks and relationships between the pandemic, events, and mitigation strategies. Their data is being currently used by the event industry, businesses, school districts, and insurers to manage COVID-19.
If you are in the live events industry this is an important and relevant topic to what live event professionals do each and every day. Join us for this important discussion and bring your questions! To learn more about Epistemix and their important industry work visit www.epistemix.com
Michael Todisco, President of Apprenticeship Connections, - a workforce development consulting company that assists companies that want to implement focused, structured and cost-effective training programs to grow their current and future workforce by utilizing the DOL registered apprenticeship programs.
Mr. Demby serves as the Business Services Director of the Goldman Sachs 10,000 Small Businesses Initiative. As Director Mr. Demby is responsible for partner development, marketing, promotion and recruitment of small business owners into the program. Mr. Demby designs and delivers small business development training and manages a team of Business Advisors that provide direct services to business owners in the program.
Mr. Demby has been employed by such renowned firms as Accenture, JP Morgan, Synergie Capital Group, IBM, General Motors, The May Davis Group, and Westinghouse. Mr. Demby holds an MBA in Finance and Strategic Management from The Wharton School of the University of Pennsylvania, and a BA in Engineering and Economics from Brown University.
Every convention, event, and exhibit program has unique needs. Recognizing those needs andimplementing a 360 strategic approach will ensure that your company’s convention marketing programachieves optimal success. Several main considerations play a role in the development a of successfulprogram:
Join Poretta & Orr as we share successful strategies that are utilized by some our most successfulpharmaceutical, medical device and biotech clients. We’ll provide a road map and discuss keyconsiderations ensure success and help you reimagine your tradeshow marketing toolkit.
Jim Cermak is a Trade Show coach and the host of the Trade Show University podcast - noted as a Top 5% podcast globally. Jim brings over 30 years of marketing, training and events experience, and loves sharing the success secrets from working and planning trade shows. He has been a judge for the 2021 Virtual Event Awards, is a partner of the Virtual Event Institute, and has collaborated with Caesar’s Entertainment.
Over the past two decades, Marlys Arnold has helped thousands of trade show exhibitors gather more qualified leads, outshine their competition, and maximize their exhibiting investment. She's written two books on the subject – Build a Better Trade Show Image and Exhibit Design That Works – in addition to being a familiar industry voice in various publications and podcasts, including her own Trade Show Insights blog and podcast. She also hosts the Virtual Lunch livestream for members of the trade show community and recently compiled her virtual event expertise into the Virtual Event Success Kit.
Kevin started at Classic in 1994, when there were only five employees. For the first 16 years, Kevin did everything from build exhibits (for the first 4 years), to process orders, to assist with marketing, and visit distributors (next 12 years). In 2009, the company hired two outside sales managers which allowed Kevin to focus on the day-to-day business operations. Since then, Kevin has focused on sales and operations management including developing new markets such as Retail, Corporate Environments, Broadcasting Sets, and Special Events.
Kevin is the Co-Chair of the National Trade Show Alliance. He most recently served as a Director on the Board of the EDPA (Experiential Designers and Producers Association) for 10 years and served on many subcommittees within EDPA.
Thomas F. (Tommy) Goodwin is the Vice President of Government Affairs for the Exhibitions & Conferences Alliance (ECA), a newly-formed association dedicated to the recovery and advancement of the business events industry. In this role, he leads ECA’s advocacy on behalf the interconnected ecosystem of exhibitors, show and event organizers, suppliers, venues, and destinations that comprise the $396 billion business events landscape.
Prior to joining ECA, he spent more than 20 years leading a wide range of government relations, public affairs, and issue advocacy efforts for several globally-recognized associations and corporations, including Oracle Corp., AARP, and the Project Management Institute (PMI). Additionally, he was a research fellow at Harvard Business School focused on the international political and legal environment in which business operates.
Recognized by The Hill in its 2020 list of association “Top Lobbyists,” he has a B.B.A. from The George Washington University, an M.B.A. from Auburn University, and a Postgraduate Diploma in European Union Law from King’s College London. He also holds a Certified Association Executive designation from the American Society of Association Executives (ASAE) and a Project Management Professional certification from PMI. He currently serves as President of the National Institute of Lobbying & Ethics and the Immediate Past Chair of ASAE’s Government Relations and Advocacy Professionals Advisory Council.
Dasher Lowe is the Executive Director of the Experiential Designers and Producers Industry (EDPA).
EDPA is committed to driving growth within the experiential, exhibit and event industry through Advocacy, Networking, Education and Good Works. The EDPA is THE network for leaders in the customer experience industry. Its members combine marketing, design and production leadership to help organizations create effective face-to face customer experiences & environments for tradeshows, events, corporate environments, museums, retailers, education and entertainment.
Coming from the show floors of Chicago, founder Donald Svehla realized the need for an industry news source back in 1993. To fill the void, Svehla—with the support of industry friends—began putting his 20+ years of tradeshow experience down on paper. The result was the first Exhibit City News, which launched in June 1994 and was a small eight-page newsletter for Chicago’s tradeshow workers and community. With a national distribution of 15,000 and read by more than 37,500 industry professionals, Exhibit City News is the premiere magazine covering the meeting, convention and tradeshow industries.
Committed to being a voice for the meeting, convention and tradeshow industry while maintaining a reader-friendly format, ECN boasts a broad-based readership. The ever-growing subscriber base includes CEOs, CFOs, VPs, managers, meeting planners, suppliers, facility personnel, account executives, show floor workers and exhibitors.
Did you pivot? A professionally produced Virtual Event, Webcast or Zoom Meeting can help you communicate new products and services offered by your company. Learn how to engage with customers and guests who can benefit from your product or service and create a valuable asset that you can use in email campaigns, newsletters, social media and more.
