National Trade Show Alliance
Standing Strong Virtual Conference and Sponsor Showcase

February 10, 2022 | 09:00am – 5:30pm EST

Virtual Event

About Us

Identified as the Invisible Industry, we focus on why the majority of its workforce has 25-30 years of experience and what the future holds. Learn from subject matter experts that span the globe.

  • Customer Service: How We Impact Our Communities & the Vital Role We Play
  • Insights from Around the Globe and What Workforce Development Looks Like
  • Understanding Risks and Relationships between the Pandemic and Live Events
  • Building the Skilled Workforce of Tomorrow with Apprenticeship Programs
  • A 360ᵒ Approach to Reimagined Tradeshow Marketing
  • Strategies to Accelerate Revenue
  • Myths and Opportunities with Virtual and Hybrid Events

Show Schedule


Opening Remarks | National Trade Show Alliance President Laura Palker
Thank You to Our Supporting Members and Sponsors
Meet the National Trade Show Alliance Board | Who They Are and Why They Support the National Trade Show Alliance
Get Up and Stretch – Visit the Exhibit Hall
Odie Parkins – Customer Service, the Message is Powerful, We Hope You will Enjoy It
It’s Time for a Cup of Coffee – Visit the Exhibit Hall
Marco Barozzi – Insights from Around the Globe and What’s On the Horizon with Workforce Development
Break Time!


12:00 Noon
FOR CONFERENCE, EXHIBITION, TRADE SHOW & MEETINGS PROFESSIONALS – Jacqueline Beaulieu, HMCC, Poretta & Orr|A 360ᵒ Approach to Reimagined Tradeshow Marketing
Michael Todisco – Building the Skilled Workforce of Tomorrow Through Apprenticeship Programs
FOR BUSINESS OWNERS – Paisley Demby, Goldman Sachs 10,000 Businesses Initiative | Strategies to Accelerate Revenue
Stretch and Get Ready to Rumble
Marlys Arnold/Jim Cermak – Myths and Opportunities for Virtual and Hybrid Events
Industry Updates and 2022 Focus
Announce Prize Winners
8:00 AM – 5:00 PM
Sponsor Showcase Open All Day | Crack the Vault to Win $10,000.00

We Welcome to the Stage

Odie Parkins

Customer Service: How We Impact Our Communities & the Vital Role We Play | Odie Parkins | Carpenter Contractor Trust

My experience lies in the fields of adult technical and professional education and development. My career began as a Carpenter Apprentice working in the construction field under some amazing journeyworkers from a variety of trades. I left the field to pursue a position as Carpenter Apprenticeship and Training Director for the state of West Virginia where I focused efforts toward developing a solid instructional team and administrative process for developing craft workers. I later was recruited as a facilitator of leadership and development programs at the Carpenter's (UBC) International Training Facility in Las Vegas, NV. During my tenure at the International Training Center, I have spoken and presented to thousands of men and women who work to impact positive culture change on Union jobsites throughout the United States and Canada.

Marco Barozzi

Since 1998, Marco has been the Country Manager of Fira Barcelona for the Italian market. He is a consultant and advisor to SMEs and event planners, he also collaborates as trade show marketing coach with public institutions in Italy (University, Associations and Govn’t agencies). Marco was recently elected President of a newly formed Association “F.A.I.R. - Fiere Autonome Italiane Riunite”, which brings together independent organizers of national fairs and events. He speaks and writes fluently in several languages. Mr. Bartozzi is passionate about event marketing, marketing and sales, social networks and team management, he loves to share insights and knowledge and make clients successful in international markets.

John Cordier

Understanding Risks and Relationships between the Pandemic and Live Events | John Cordier | CEO & Co-Founder of Epistemix Inc

John and his team at Epistemix have worked with the World Health Organization, Centers for Disease Control and Prevention, National Institutes of Health, and other federal and state agencies. Specific to the events industry, they’ve worked with Freeman, Informa, Emerald, SISO, IAEE, and other leaders of the Exhibitions and Conferences Alliance to understand the risks and relationships between the pandemic, events, and mitigation strategies. Their data is being currently used by the event industry, businesses, school districts, and insurers to manage COVID-19.

If you are in the live events industry this is an important and relevant topic to what live event professionals do each and every day. Join us for this important discussion and bring your questions! To learn more about Epistemix and their important industry work visit

Michael Todisco

Michael Todisco, President of Apprenticeship Connections, - a workforce development consulting company that assists companies that want to implement focused, structured and cost-effective training programs to grow their current and future workforce by utilizing the DOL registered apprenticeship programs.

Paisley Demby

Strategies to Accelerate Revenue | Paisley Demby | Goldman Sachs 10,000 Small Businesses

Mr. Demby serves as the Business Services Director of the Goldman Sachs 10,000 Small Businesses Initiative. As Director Mr. Demby is responsible for partner development, marketing, promotion and recruitment of small business owners into the program. Mr. Demby designs and delivers small business development training and manages a team of Business Advisors that provide direct services to business owners in the program.

Mr. Demby has been employed by such renowned firms as Accenture, JP Morgan, Synergie Capital Group, IBM, General Motors, The May Davis Group, and Westinghouse. Mr. Demby holds an MBA in Finance and Strategic Management from The Wharton School of the University of Pennsylvania, and a BA in Engineering and Economics from Brown University.

A 360ᵒ Approach to Reimagined Tradeshow Marketing

Jacqueline Beaulieu | HMCC Director, Strategic Marketing & Client Engagement

Every convention, event, and exhibit program has unique needs. Recognizing those needs andimplementing a 360 strategic approach will ensure that your company’s convention marketing programachieves optimal success. Several main considerations play a role in the development a of successfulprogram:

  • Review and understand best practices relating to all aspects of convention execution
  • Understand association and industry regulations and requirements prior to kick off
  • Understand marketing extension opportunities within the convention space and determine budget targets
  • Identify appropriate partnerships and clearly define roles & responsibilities
  • Create and implement a growth strategy based on program metrics and evaluation
  • Develop a tiered convention strategy including national, regional and local opportunities

Join Poretta & Orr as we share successful strategies that are utilized by some our most successfulpharmaceutical, medical device and biotech clients. We’ll provide a road map and discuss keyconsiderations ensure success and help you reimagine your tradeshow marketing toolkit.

Jim Cermak

Jim Cermak is a Trade Show coach and the host of the Trade Show University podcast - noted as a Top 5% podcast globally. Jim brings over 30 years of marketing, training and events experience, and loves sharing the success secrets from working and planning trade shows. He has been a judge for the 2021 Virtual Event Awards, is a partner of the Virtual Event Institute, and has collaborated with Caesar’s Entertainment.

Marlys Arnold

Over the past two decades, Marlys Arnold has helped thousands of trade show exhibitors gather more qualified leads, outshine their competition, and maximize their exhibiting investment. She's written two books on the subject – Build a Better Trade Show Image and Exhibit Design That Works – in addition to being a familiar industry voice in various publications and podcasts, including her own Trade Show Insights blog and podcast. She also hosts the Virtual Lunch livestream for members of the trade show community and recently compiled her virtual event expertise into the Virtual Event Success Kit.

Industry Updates & Trends

Kevin Carty

Kevin started at Classic in 1994, when there were only five employees. For the first 16 years, Kevin did everything from build exhibits (for the first 4 years), to process orders, to assist with marketing, and visit distributors (next 12 years). In 2009, the company hired two outside sales managers which allowed Kevin to focus on the day-to-day business operations. Since then, Kevin has focused on sales and operations management including developing new markets such as Retail, Corporate Environments, Broadcasting Sets, and Special Events.

Kevin is the Co-Chair of the National Trade Show Alliance. He most recently served as a Director on the Board of the EDPA (Experiential Designers and Producers Association) for 10 years and served on many subcommittees within EDPA.

Tommy Goodwin

Thomas F. (Tommy) Goodwin is the Vice President of Government Affairs for the Exhibitions & Conferences Alliance (ECA), a newly-formed association dedicated to the recovery and advancement of the business events industry. In this role, he leads ECA’s advocacy on behalf the interconnected ecosystem of exhibitors, show and event organizers, suppliers, venues, and destinations that comprise the $396 billion business events landscape.

Prior to joining ECA, he spent more than 20 years leading a wide range of government relations, public affairs, and issue advocacy efforts for several globally-recognized associations and corporations, including Oracle Corp., AARP, and the Project Management Institute (PMI). Additionally, he was a research fellow at Harvard Business School focused on the international political and legal environment in which business operates.

Recognized by The Hill in its 2020 list of association “Top Lobbyists,” he has a B.B.A. from The George Washington University, an M.B.A. from Auburn University, and a Postgraduate Diploma in European Union Law from King’s College London. He also holds a Certified Association Executive designation from the American Society of Association Executives (ASAE) and a Project Management Professional certification from PMI. He currently serves as President of the National Institute of Lobbying & Ethics and the Immediate Past Chair of ASAE’s Government Relations and Advocacy Professionals Advisory Council.

Dasher Lowe

Dasher Lowe is the Executive Director of the Experiential Designers and Producers Industry (EDPA).

EDPA is committed to driving growth within the experiential, exhibit and event industry through Advocacy, Networking, Education and Good Works. The EDPA is THE network for leaders in the customer experience industry. Its members combine marketing, design and production leadership to help organizations create effective face-to face customer experiences & environments for tradeshows, events, corporate environments, museums, retailers, education and entertainment.

Don Svehla

Coming from the show floors of Chicago, founder Donald Svehla realized the need for an industry news source back in 1993. To fill the void, Svehla—with the support of industry friends—began putting his 20+ years of tradeshow experience down on paper. The result was the first Exhibit City News, which launched in June 1994 and was a small eight-page newsletter for Chicago’s tradeshow workers and community. With a national distribution of 15,000 and read by more than 37,500 industry professionals, Exhibit City News is the premiere magazine covering the meeting, convention and tradeshow industries.

Committed to being a voice for the meeting, convention and tradeshow industry while maintaining a reader-friendly format, ECN boasts a broad-based readership. The ever-growing subscriber base includes CEOs, CFOs, VPs, managers, meeting planners, suppliers, facility personnel, account executives, show floor workers and exhibitors.

Laura Palker | CEO Trade Show Solutions Center

Virtual Events Start with “The Why”

Did you pivot? A professionally produced Virtual Event, Webcast or Zoom Meeting can help you communicate new products and services offered by your company. Learn how to engage with customers and guests who can benefit from your product or service and create a valuable asset that you can use in email campaigns, newsletters, social media and more.


Supporting Members, Affiliate Members, Sponsors and Industry Associations

Board of Directors

Jacqueline Beaulieu

Jay Burkette

Kevin Carty

Mike Hogan

Nicole Klein

Iman McFarland

Sean Nagle

Todd Nall

Laura Palker

Liz Shepherd

Robert Tarby

Mark Yuska

Frequently Asked Questions

Your login details will be emailed to you the week of the event. You can use these details to access the online event.
We recommend Chrome and Firefox for optimal viewing.
You do not need to download or install any software to participate. You only need to have access to the internet.
Strong internet connectivity will ensure high quality video streaming.
Yes. Like any physical event, we will have a Cart for you! You can add all the documents available to the online Cart in your account and then email them to yourself.
Yes, you can log in and out of the online at any time throughout the event.